The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

  • If I selected an employee of the company at random, from any level or function or region, and that employee had an absolutely brilliant idea that would unlock a dramatic new source of growth for the company, how would he or she get it implemented? Does the company have an automatic process for testing a new idea, to see if it is actually any good? And does the company have the management tools necessary to scale this idea up to maximum impact, even if it doesn’t align with any of the company’s current lines of business? That’s what a modern company does: harnesses the creativity and talent of every single one of its employees. (Ries, Eric. The Startup Way (S.21-22). Penguin Books Ltd.)
  • Today, global communications means that new products can be conceived and built anywhere, and customers can discover them at an unprecedented pace. What’s more, individuals and small companies have unprecedented access to these new global systems, compared to a small number of owners of capital in the past. (Ries, Eric. The Startup Way (S.23-24). Penguin Books Ltd.)

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This content was last updated on 09/20/2021.

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