Introduction

Participants: Who should complete this training course?

• Power users who will be responsible for managing the content and its quality in the intranet.
• Users from the corporate communications, HR and marketing teams.

Prerequisites: Basic user training (Expert and Administrator training is recommended, but optional)
Personal introductions: Trainer and participants

Goals

• Understand what quality content is
• Understand what role an editor fulfils and what responsibilities they have
• Understand why an editor is needed
• Learn how to be an editor within Linchpin and Confluence
  
• Learn how to take advantage of and use the Linchpin apps and personalized content. Specifically Enterprise News Bundle, Easy Events, Linchpin Extranet, Linchpin Mobile, Linchpin Touch, Duplicate Content Defender.

Questions?

Do you have any additional specific goals for this training course?

Background and theory - discussions

What is an editor? What tasks do editors perform?

Why are editors needed?

What is quality content?

• Up-to-date
• Relevant
• Beware of violating copyright and plagiarism, even in an intranet
• Avoiding redundant content, reducing duplication
• Editorial policies
• Archiving or deletion? What to do with old, or out-of-date content or event information?
• Does everyone need to see the same content? (Avoiding information overload while achieving transparency)

What content goes in an intranet?

• Diagrams as content
• Corporate news (Enterprise News Bundle)
• Event information (Easy Events)
• Product and process information (knowledge management)
• Social content (Microblogging, comments, likes)

How do you structure content?

What tasks could an editor perform in a company intranet?

• As an editor, do you need to take care of all content? What types of content can you 'ignore'?
• What special requirements does corporate news have?
• What do you need to take care of for event planning in the intranet?
• How can you best ensure groups of users get access to the content they need, and not be flooded by irrelevant information. (Personalization)

What is the difference between an editor and an administrator?

Overlap in some tasks (space/page permissions, subscribing watchers to a page, configuring groups for personalized content)

An intranet editor must know, understand, explain or promote ...

• The goals of the intranet.
• How the intranet can contribute to the company's goals.
• Stakeholders of the company's intranet.
• Who owns or is responsible for which spaces and pages.
• The importance of quality content and how to ensure quality content in an intranet (editorial policy).
• The content creation workflow and approval process.
• The archival and retention policy. 
• Organizing and creating content that will be displayed specifically on Linchpin Touch devices.
• Duplicate Content Defender: How to prevent duplicate content.
• Linchpin Mobile: How best to structure page content for the best display on mobile devices.
• Enterprise News Bundle: The type of content that should be corporate news, the process for creating and approving corporate news articles, and the policies for mandatory messages and unpublishing out-of date news articles
• Easy Events: The type of information should be included for events, plus the process for including participants and archiving completed events. 
• Linchpin Extranet: The information and process for approval that should be made available to partners, suppliers and customers.
• Personalized content: The importance of a filled out user profile (Linchpin User Profiles), and the convenience of making only some content available to certain groups. Also, location-based content for Linchpin Touch.

Roles and responsibilities of an intranet editor

• Marketing - Promote the use of the intranet to staff - generate enthusiasm
• Delivering training - Using the intranet effectively, ensuring quality content (editorial policy)
• Structure - Contribute to the space/page structure during the development of the intranet
• Workflow - Ensure an efficient workflow and approval process is designed during the intranet's development, and implemented through the life of the intranet
• Archival - Develop a review, archival and retention policy during the development of the intranet
• Content - Audit and review content, migrate content from legacy systems into the new intranet, coordinate content updating or archival

How to ... in Linchpin and Confluence, specifically for editors

• Page history and page comparison
• Set permissions and restrictions - pages and spaces
• Add and organize events - Easy Events RSVP
• Discover duplicate and redundant content - Duplicate Content Defender
• Personalize content - Linchpin User Profiles + profile based content
• Create and manage corporate news - Enterprise News Bundle
• Collaborate with customers, partners and suppliers - Linchpin Extranet

Helpful apps

• Diagramming - draw.io
• Quality content / copyright / plagiarism / GDPR compliance - Terms of Use
• Content creation workflow / approval - Comala Workflows (Comala Document Management), K15t Scroll  apps
• Automatic audit / review / archival - Midori Confluence Archiving Plugin

For more helpful apps and use cases, please see our Atlassian Confluence app and use case library

Conclusion

Final questions and answers